I am a firm believer that you should always be in test mode. Always working on improving your email marketing campaings. I will be posting my thoughts and experiences around testing as well as some industry statistics that should give you some insight on how to test better.
This post is scheduled for March 5th. In the meantime, here is what I would like to hear from you. Tell me what you are struggling with when it comes to testing your email campaigns. Do you not know what to test? Tell me what statistics would help you. What process do you have in place for testing your campaigns?
The more information I get from you guys, the more focused and personal I can make this post. A more polished post means a more brilliant shine for your email campaigns. Generic is out. Relevant and personal is in.
Monday, February 23, 2009
Tuesday, February 17, 2009
Just getting started... Advice welcome!
I have been answering clients email questions now for almost 4 years. Although I was working at a full service interactive company, my continued focus had always been email marketing which kept me very settlered.
Since my recent move to a company called Digital Evolution Group, I have gotten much more involved in Social Media. DEG as a company is a full service e-consultancy and has a strong understanding in social media.
To that end, in order to fully service my clients, I need to have a better grasp of all the things we as a company can provide. I believe there is no better way to understand it than to totally emerse myself into social medias. I have started a facebook page, updated my Linkedin page, gotten a Twitter account and I am now branching out to start blogging.
I would like to use this blog as a way to present my experiences and opinions when it comes to email marketing in order to provide real world examples of successful campigns that can be tweaked to work for your company. I would also like to make this an interactive blog where your comments and questions can be reposted and answered. I would also invited others to join in and provide their advice as well. I will be figuring this thing out as I go and welcome any advice.
Tell me what you want to hear. Tell me what you are struggling with. Help me understand what you want to hear about most. I recently talked with someone about internal email newsletter statistics and how difficult it has been to find benchmarks for her to know that she is doing well. Her entire focus is the communication to the staff. I did not have any good stats for her right off the top of my head, but it has caused me to begin researching data for this. So, if anyone has some good stats on your basic tracking for internal communication emails, it would be very helpful to share this.
My goal is to post at least every other week on Thursday. I will ready through comments made from each post and if there are questions that warrent a more indepth post, I will write on that question. If not, I will post relevent stories from the week that will hopefully shed some insight on how to polish your ideas.
Since my recent move to a company called Digital Evolution Group, I have gotten much more involved in Social Media. DEG as a company is a full service e-consultancy and has a strong understanding in social media.
To that end, in order to fully service my clients, I need to have a better grasp of all the things we as a company can provide. I believe there is no better way to understand it than to totally emerse myself into social medias. I have started a facebook page, updated my Linkedin page, gotten a Twitter account and I am now branching out to start blogging.
I would like to use this blog as a way to present my experiences and opinions when it comes to email marketing in order to provide real world examples of successful campigns that can be tweaked to work for your company. I would also like to make this an interactive blog where your comments and questions can be reposted and answered. I would also invited others to join in and provide their advice as well. I will be figuring this thing out as I go and welcome any advice.
Tell me what you want to hear. Tell me what you are struggling with. Help me understand what you want to hear about most. I recently talked with someone about internal email newsletter statistics and how difficult it has been to find benchmarks for her to know that she is doing well. Her entire focus is the communication to the staff. I did not have any good stats for her right off the top of my head, but it has caused me to begin researching data for this. So, if anyone has some good stats on your basic tracking for internal communication emails, it would be very helpful to share this.
My goal is to post at least every other week on Thursday. I will ready through comments made from each post and if there are questions that warrent a more indepth post, I will write on that question. If not, I will post relevent stories from the week that will hopefully shed some insight on how to polish your ideas.
Subscribe to:
Posts (Atom)